Set your beach style game high with Freya. Allow on-trend styling and sun-drenched colour palettes to transport you to warmer shores. With a host of swimwear styles, we aim to provide a coverage level to suit all, from retro inspired High Waist Briefs to barely-there Brazilians. Our signature bikini top styles ensure you get all the support and shape of your favourite Freya bras too, whilst you kick back and soak up the sun.
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Swimwear Trends
Update your swimwear collection with Freya's swim must-haves.
Animal Prints
Make waves in Zanzibar, an on-trend swimwear collection featuring a contrast jade green and black animal print design. Key fashion-forward styles include the Bralette and Plunge Bikini Top, offering the same support as your favourite Freya bra.
Little Black Bikini
Elevate your poolside style in Check In. This timeless black swimwear collection features a fresh gingham print for a subtle nod to retro styling. Designed in styles you can mix and match all summer long, for the perfect blend of style and support.
Exotic Florals
Set your beach game high with the must-have Honolua Bay swimwear collection, featuring leafy green botanical palms and peachy hibiscus flora. Every inch of this collection is screaming 'Instagram goals' to us! Choose from a range of key Freya bikini bra and brief styles, offering different coverage levels to suit you.
Stripe Out
Up your poolside game with the fabulous Ocean Calling swimwear collection. This simplistic yet stylish look features a narrow striped design on a choice of supportive bikini tops and briefs. Designed to fit you perfectly, now available in a new chic Biosphere colourway.
Shop The Swimwear Trends
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Lingerie Trends
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Latest Swim Collections
Uncover Freya's on-trend swim collections featuring sun-drenched colour palettes.
Swimwear For Your Shape
Discover a few tips from the Freya fit specialists on how to identify your shape.