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Putting on your bra correctly is just as important as finding the right size and style. If you’re not getting into your bra properly, you might be choosing the wrong size. We’ve created this bra fitting guide so you can get the most out of your bras, because the wrong size means you’ll never experience the ultimate lift and support, and most importantly, the comfort a bra should provide.

Follow our Swoop & Scoop bra fitting tips below, or head over to Freya’s Instagram to see our Freya influencers in action...

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What is Swoop and Scoop?
1.   Lean forward from the waist, allowing the breasts to drop into the cups…
2.   Swoop: With the opposite hand gently bring the breast tissue forward from the back towards your cleavage…
3.   Scoop the breast tissue in front of, and on top of the under wire into the cup…
The goal is to make sure all of your breast tissue is completely contained in the cups - in front of the underwire. Or in other words, the underwire should sit behind the breast tissue, resting on your rib-cage.
You might experience some “fluffing” on top of the cups and between the breasts. Take your two forefingers and separate the breast tissue, smoothing it back into the cups.  If you find that you’re still “overflowing”, the cup is too small, and you’ll need a larger cup size (don’t ever be afraid to go up in the cup –even several cup sizes if necessary).


A perfectly fitting bra increases comfort, support and shape but when it comes to finding the right size, Freya understands that there are common bra fitting problems which can result in choosing the wrong size.

Discover our bra fitting guide and video below, where you’ll learn how a bra should fit and how to spot a badly fitting bra.

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Good Fit

The centre front should sit flush against your chest for perfect separation.

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Bad Fit

If the centre front digs in and feels uncomfortable you may need to go up a back size. But if the centre front sits away from your chest, this may mean your cups are too small.

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Good Fit

The underband should fit firmly and be level all around the body.

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Bad Fit

If the underband is riding up at the back, the bust will then drop at the front meaning the back size is too big. But if the underband is digging in, try loosening the band or going up a back size.

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Good Fit

The bust should be fully enclosed in the cups to ensure no spillages and no double boob effect.

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Bad Fit

If the cups are too small, the bust will be spilling out of the cup, so try going up a cup size. But if the cups are too big, you will see wrinkles or creases on the cups, so try going down a cup size.

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Good Fit

The shoulder straps should not be too tight or loose, ensuring the straps do not dig in or slip off.

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Bad Fit

If the shoulder straps dig in, this indicates the straps are too tight and need loosening. But if the straps are falling off the shoulders, the straps need to be tightened.

Get the perfect fit Freya-UK-Advice-GetThePerfectFit-MontageComponent-Row1-TextTile-AW23

Learn from our Freya bra fitting specialist on how to fit your Freya bra perfectly


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Bra Shapes Explained

Uncover Freya's guide to help you find not only a bra to suit every shape but also every occasion.

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Latest Collections

Complete support and uplift is yours with our ever-growing selection of signature Freya styles.