Subscribe and get the latest first!
Sign up for news, competitions,
offers and must-have new ranges.
A playlist from
your hearts to our ears.
Find out other ways to follow Freya.
Subscribe to our feeds & find other ways to follow Freya.
Freya's Design Director Ruth Fox reveals the importance of choosing the right bra.
''A good fitting bra should be comfortable, supportive and give you the best shape under clothes.'' Ruth Fox Design director.
However if statistics are to be believed 80% of women can't relate to this statement, as they are wearing the wrong sized bra.
A correctly fitting bra should sit firmly but comfortably around the body. The underwires should lie flat against the rib cage, and contain the whole breast. The breast should be contained within the cup with no puckering or bulging in the cup fabric.
Wearing the wrong size bra can in the first instance be very uncomfortable, but did you know that it can also affect your posture, your confidence and ruin the look of your outerwear?
According to a recent survey carried out by Fantasie, our sister brand, the average woman was found to be wearing one back size too large, and two cup sizes too small.
The back size, or underband as it is also known, anchors the bra around the body ensuring the best fit, shape and support.
Wearing the back size too big:
Wearing the cup size too small:
There are trained Fantasie fitting experts in lingerie stores throughout the UK who can help you find your right size and style. We recommend that you have a fitting every time you buy a new bra as each one is different and your bust size can change regularly. Make comfort part of your wardrobe.
Features of the wrong size:
Features of the right size:
Freya Active, Sky Sports, England Netball and Cancer Research UK came together to host a successful all-female cele ...
Freya Active take home Sports Bra Brand of the Year at the UK Lingerie Awards 2014...
Check out Freya's social section packed with the latest videos, trends, competitions and news with links to your favourite social networks!
Telephone: 01536 760282
Find out more about Freya, from the history of the brand to a tour of Freya HQ. Explore.
No matter what your lingerie dilemma, visit the Freya Bra Doctors for an expert diagnosis. View Now.
© Wacoal EMEA Ltd 2015
The cookie settings on this website are currently set to ‘allow all cookies’ to give you the best experience possible. If you’re happy with this simply click OK below. You can change your settings any time at the bottom of the page.