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Freya's Design Director Ruth Fox reveals the importance of choosing the right bra.
''A good fitting bra should be comfortable, supportive and give you the best shape under clothes.'' Ruth Fox Design director.
However if statistics are to be believed 80% of women can't relate to this statement, as they are wearing the wrong sized bra.
A correctly fitting bra should sit firmly but comfortably around the body. The underwires should lie flat against the rib cage, and contain the whole breast. The breast should be contained within the cup with no puckering or bulging in the cup fabric.
Wearing the wrong size bra can in the first instance be very uncomfortable, but did you know that it can also affect your posture, your confidence and ruin the look of your outerwear?
According to a recent survey carried out by Fantasie, our sister brand, the average woman was found to be wearing one back size too large, and two cup sizes too small.
The back size, or underband as it is also known, anchors the bra around the body ensuring the best fit, shape and support.
Wearing the back size too big:
Wearing the cup size too small:
There are trained Fantasie fitting experts in lingerie stores throughout the UK who can help you find your right size and style. We recommend that you have a fitting every time you buy a new bra as each one is different and your bust size can change regularly. Make comfort part of your wardrobe.
Features of the wrong size:
Features of the right size:
So you didn’t go to Coachella but you can still get the style with Freya!
Rita Ora opens the Philipp Plein show at Milan Fashion Week wearing nothing but double denim and her Rio bra!
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Telephone: 01536 760282
Find out more about Freya, from the history of the brand to a tour of Freya HQ. Explore.
No matter what your lingerie dilemma, visit the Freya Bra Doctors for an expert diagnosis. View Now.
© Eveden 2014
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