Win a years supply of lingerie
Across November and December Freya will be running a series of QR code led press adverts, giving you the opportunity to view the whole Deco collection on your phone. You will then have the chance to click through to enter a competition to win a year’s supply of lingerie.
One of Freya’s longest established and most sought after collections, Deco is the first range to be used in the series of adverts. Scan the QR code with your smartphone and you'll be able to view the entire Deco collection simply by sliding your finger across the screen. This will give you the opportunity to choose from a variety of colours and shapes in the range, along with all the product information and sizes. The Deco range includes essential styles such as padded half cup, strapless and plunge.
After already trialing QR codes this year through outdoor adverts, Freya has now chosen to launch a campaign through a number of key press titles such as Cosmopolitan, Look and Glamour as well as to place inserts with 30,000 subscription copies of Grazia and 5000 on newsstands across the UK.
Ann - Marie Manley, Head of Marketing said: “We’ve used QR codes quite a bit this year already, on Oxford Street outdoor adverts as well as at the X-Factor audition screens, so we are really excited to introduce this into the print adverts we appear in. With the focus being on our best selling bra Deco, we hope the adverts will appeal to both existing as well as new customers.”
You'll find the adverts in the magazines below:
Cosmopolitan - Nov/Dec issue
Grazia (30,000 subscription copies & 5,000 newsstands)- Out 15th Nov
Look - Out 15th Nov
Glamour - Dec/Jan issue
Freya is just one of the many Eveden brands, others include Fauve, Huit, Fantasie, Elomi, and Goddess. To find information on other brands and collections, visit www.eveden.com, all major department stores or www.leialingerie.com