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Freya has launched the first collection of swimwear which helps to save the rainforest. Freya’s new swimming costume and tankini set features Sensitive® Life Soft material from the SensitivEcoSystem® by Eurojersey a scheme that works to protect and save the world and its habitat with the World Land Trust.
For every Freya swimming costume or tankini set made, ½ a meter of Atlantic rainforest is saved. With only 7% of Atlantic rainforest remaining, SensitivEcoSystem® works to save this rainforest and wildlife habitats. The Atlantic rainforest is home to a number of endangered and nearly threatened species, including the Jaguar.
Freya the lingerie and swimwear brand of choice for Billie Faiers, Chloe Sims, Jenni Falconer and Sara Cox and is using the innovative Sensitive® Life Soft in its swimwear. Launching in stylish black with flashes of red and mocha with aqua accents, key features of the swimwear includes, quick drying and chlorine resistant properties as well as performance benefits such as built in sports bra support with soft inner cups made from rigid simplex ensuring optimum support and comfort.
Freya’s new swimsuit and tankini benefit from a crossover racer back with swimwear clasp and back wing which is powernet for anchorage and support. The swimsuit is available in sizes 30C up to 40H and the tankini up to a 38H with matching short XS-XL.
Ann-Marie Manley, from Freya said: “As the UK’s largest lingerie and swimwear manufacturer and designer, we’re very excited to be the first swimwear brand to have teamed up with SensitivEcoSystem® program. We hope this will encourage others to think about how they can protect the rainforest and its habitat.”
World Land Trust is a worldwide recognized non-profit environmental organization which aims to save rainforest and wildlife habitats. They do this by providing funds for partner organizations so that they can purchase land and establish permanent wildlife. Freya has also been voted company of the month by Sensitive® Fabrics.
Freya is just one of the many Eveden brands, others include Fauve, Huit, Fantasie, Elomi, and Goddess. To find information on other brands and collections, visit www.eveden.com, all major department stores, good independents or www.leialingerie.com
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