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Freya has teamed up with the beautiful Ashley James for the #icebucketchallenge to help raise money for the Macmillan Cancer Charity. Wearing nothing but a Freya swimwear collection, Ashley James stands on the rooftop of The Sanctum Hotel, Soho awaiting her early morning splash of ice cold water!
Watch the video here...
Ann Marie Manley, Head of Marketing at Freya said: “We are always fundraising at the Freya HQ, but felt this would be a fun viral campaign to get involved with – as it has already caused quite a stir in the US with the bikini clad stars we hope to raise awareness of the charity in the UK through our social outreach. So, if you do share the #AsCoolAsFreya Ice Bucket Challenge video, please be sure to donate to Macmillan. We would love to say a huge thank you to Ashley for daring to wear a Freya bikini and shower in ice cold water.”
Freya love to keep up to date with the trends and so being the first lingerie and swimwear brand to get involved in the viral charity campaign will hopefully boost the donations for Macmillan. You can also find the video and more pictures of Ashley in her Freya bikini taking part in the Ice Bucket Challenge on our Facebook, Twitter, Instagram and You Tube pages - @Freyalingerie. Ashley has challenged Lilah Parson, Sarah Jane Crawford and Kelly Brook to be the next Ice Bucket Challengers!
Freya hope to raise plenty of cash with this super cool challenge. You can find further details about the challenge and its connection to Macmillan here: http://www.macmillan.org.uk/donate/Ways-to-support-Us/ice-nominate.html
Steal Ashley's style and view the Freya Cherish collection now.
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