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The weekend saw Cybher the first all inclusive female fashion and parent blogger event of its kind in the UK take place, and Freya were thrilled to be involved. The event saw near to 400 bloggers attend from around the UK, all of whom had come to Cybher to network and celebrate their love of blogging, family and fashion.
As a sponsor of the event, we took the opportunity to show off our AW12 lingerie, swimwear, loungewear collections available from an A to K cup, as well as provide our famous bra fitting service, expert fitter and Freya Bra Fitting Booth. Freya also worked hard to spread the word about the importance of professional bra fittings and how to maintain good breast health.
Interestingly 99% of attendees hadn’t been professionally fitted for a number of years and were wearing the wrong bra size; however they were more than willing to receive a professional Freya bra fitting at the event. Many women voiced their opinion on lingerie sizing and did not believe that they could be any bigger than a C cup, after being fitted they left a few cup sizes bigger, a back size or two smaller and a whole lot more supported and confident.
Ann-Marie Manley Head of Marketing said: “Taking part in Cybher was fantastic. Many of the attendees, were mums, new mums or avid fashion followers, so they were really interested in the Freya collections and very excited to be offered a professional bra fitting in our Freya Bra Booth. We were really able to connect with the bloggers and advise them all about the importance of perfectly fitting lingerie, we hope they all enjoyed the Freya experience!”
Rita Ora opens the Philipp Plein show at Milan Fashion Week wearing nothing but double denim and her Rio bra!
TV Doctor Pixie McKenna and Freya Active talk breast health and sports bra support at Moda!
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© Eveden 2014
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