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Freya debuts swimwear and lingerie in the streets of London.
Leading lingerie and swimwear brand Freya has launched for the first time a series of digital escalator panels and street posters around one the world's busiest shopping areas, London's Oxford Street.
Freya lingerie and can be seen in high definition across digital escalator panels in Oxford Circus Tube Station on 72 screens. Since 9 out of 10 commuters state that digital escalator panels brighten and improve their journey, Freya expects the panels of their stunning swimwear and lingerie to engage and entice customers.
In addition to this Freya lingerie is also now displayed on street posters outside key stores on Oxford Street. The street posters display QR codes, meaning people can scan the codes and enter a competition to win a year's supply of lingerie.
Ann-Marie Manley Head of Marketing said: ''The Freya lingerie images currently advertised around Oxford Street are extremely striking and will appeal to women everywhere, as well as hopefully inspire them to wear a bra that fits them correctly. With 80% of women wearing the wrong bra size, we want women to recognise they need to get fitted professionally and wear the right size. This will improve posture, comfort and take inches off the silhouette.''
Freya lingerie collections such as Keisha are being displayed, however Freya will continue to change the range of lingerie and swimwear that is displayed on the street posters and escalators in July 2011.
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