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Leading lingerie and swimwear brand Freya is appearing at the X Factor auditions. Freya is appearing on the famous LED screens at all of the UK audition locations. The reality show expects record numbers of X Factor auditionees. Freya will show video clips to all those queuing for the chance to see Louis, Gary Barlow, Kelly Rowland and Tulisa from N-Dubz.
Each video clip will reveal Freya's collections for SS11, these will be shown continually throughout the day over the 12 days of auditions. In addition to this those queuing for the auditions will have the chance to Win a Year's supply of Freya lingerie simply by scanning the QR code on the screen or going through to a specific web page to enter.
Ann-Marie Manley, Head of Marketing said: ''We have been eagerly awaiting this year's X-Factor. We are incredibly excited to be appearing at the auditions and hope that the notoriously large crowds and queues of hopeful stars enjoy checking out our lingerie and swimwear collections for SS11.''
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