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There is no stopping Freya lingerie’s 365 days of Deco campaign as it sees the launch of the French, Polish, German and Dutch microsites where all budding fashionistas can visit and view the unique Deco gallery as well as viral video, showing how Deco can suit your style, no matter the season.
French, German, Dutch and Polish Freya fans will now be able to show off their most stylish looks by entering the Deco Style Wall. Integrated with Facebook, fans simply upload a photo of themselves choosing a Deco bra style that could support their look. Certain lucky entrants could then be featured on the Deco 365 style wall, one of the quarterly campaign adverts, win a Deco set, the entire Deco collection or a 1000€ shopping spree with a stylist.
Famous for its unrivaled smooth, seam free design and great shape - Freya is truly proving how well the Deco bra performs internationally. In Germany Freya’s Deco bra is seen as an everyday essential, last year selling well over 5,000 bras and over 3000 spin off styles alone. But equally, Deco’s bright fashionable colours such as Deco in Iris are proving popular too. This success is mirrored in the Netherlands too where the bra is seen as lingerie favourite. Rose-Marie Castellini spokesperson for Freya lingerie said: “The Deco bra is famous for its great shape and whilst many women stick to buying classic lingerie colours, we are starting to see more and more shoppers choose the more fashionable and brightly coloured Deco ranges. In particular, for AW13 we have received a great reaction to the new styles Deco Charm and Deco Hatty. We’re very excited that German and Dutch Freya fans can now take part in the 365 days of Deco campaign, to show their love for the Deco collection.”
Freya has also revealed the Deco bra performs incredibly well for them in Poland, with its UW Moulded Plunge style outselling all other Freya bras. Since the collection launched in 2009, many of the basic Deco colours such as black and nude have sold well, but in addition it is Freya’s fashion forward trend led colours such as ocean and red that have caused a lot of excitement. Jaroslow Byrski from Freya lingerie said “Deco is the best Freya bra in Poland. New for AW13 we’ve launched Deco in jade and silver colours and we have received an amazing response from customers. We are so pleased to launch 365 days of Deco in Polish, we know there are so many Polish Deco fans so we can’t wait for them to take part in the campaign and enter the Deco Style Wall.”
Ann-Marie Manley, from Freya lingerie said: “Ask anyone the bra they associate with Freya, and Deco will be their answer. Whilst the lingerie market is flooded with t-shirt bras, many women that have a cup size larger than a C/D really struggle to find an everyday solution that offers them amazing support and is versatile enough to wear over and over again under every outfit. What makes Deco different to others is the size ranges it’s available in, going from a 28- 38” back and going all the way up to a GG cup – Deco offers the perfect answer for those that have a fuller bust. A bra which gives you amazing shape and support can really make a massive difference to your outfit and boost your inner confidence. We’re very excited to announce the launch of our global Deco microsite!”
For enquiries about Freya please contact email@example.com
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