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Having just received the coolest title around – named as a CoolBrand of 13/14, Freya lingerie has revealed it is partnering with the Mobo Awards for its 18th anniversary show on Saturday 19th October 2013.
The Mobo Awards which showcases the best British and international urban music talent - has become one of the most televised music shows in the world. This year the event will be held at the brand new SSE Hydro Arena in Glasgow hosted by Trevor Nelson and Radio 1xtra’s Sarah Jane Crawford.
Freya will be attending the awards to help support the looks of celebrities such as Iggy Azalea Laura Mvula and Emeli Sandé to name a few, and will be showcasing its gorgeous new AW13 lingerie and swimwear collections. Freya’s team will also be on hand to offer VIP’s and performers professional bra fittings in their exclusive Freya Bra Booth.
Ann-Marie Manley, Head of Marketing at Freya said: “We‘re so excited to have partnered with the Mobo Awards again this year! This is our 3rd year to have been selected to take part in the awards and which such an incredible line up of VIP’s, performers and guests expected we really can’t wait! We wish all of the nominees the best of luck for the night!”
Freya was given the official title of a CoolBrand by a panel of style experts and designers including personalities such as Daisy Lowe and Julien Macdonald who along with thousands of consumers based their decisions on brands that epitomise the meaning of cool.
Freya will be tweeting live from the MOBO Awards @FreyaLingerie and on Facebook.com/Freyalingerie
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