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Living up to its CoolBrand status, Freya lingerie a CoolBrand of 13/14 reveals it supported the first Cosmopolitan Lingerie Show in the UK, held by the popular women's fashion magazine. The event which aimed to celebrate women’s love of all things lingerie saw some of the biggest names in the industry attend and took place on Monday, October 14th at the One Marylebone venue in central London.
The event which was open to Freya fans as well as Cosmopolitan readers offered a live lingerie catwalk which showcased Freya’s latest AW13 lingerie styles embracing vintage floral and pin up inspired creations.
Guests were then treated to bra fittings from the Freya team of expert bra fitters in Freya’s exclusive Bra Booth. As well as bra style advice, attendees also received pampering from beauty brands and given advice on dressing to their personal body shape.
Freya offers collections of perfectly fitting lingerie, swimwear and sportswear which is available from a B to K cup.
Ann-Marie Manley, Head of Marketing at Freya said: “As a fashion focused lingerie brand, our collections topped the Cosmopolitan Catwalk and it was great to get such a good reaction from the attendees. We received an overwhelming response from guests for our exclusive bra fitting experience in our Freya Bra Booth, All attendees really enjoyed coming to see us and gain valuable bra advice. Thanks to Cosmopolitan in selecting Freya to take part.”
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