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Freya lingerie had the honour of being selected to take part in this year’s Mobo Music Awards, hosting an exclusive Freya Bra Booth area backstage in the VIP talent retreat. Held at the brand new Hydro Arena in Glasgow, The Mobo Awards which is one of the most televised music shows in the world, celebrated its 18th birthday.
With an abundance of gorgeous celebrities at the awards including Iggy Azalea, Laura Mvula, Stooshe, MKS, Aluna George and Ms Dynamite, Freya’s team were able to offer VIP’s and performers professional bra fittings in their exclusive Freya Bra Booth as well as showcase all their latest AW13 lingerie and swimwear collections.
Ann-Marie Manley, Freya’s Head of Marketing said: “We were thrilled to be the only lingerie and swimwear brand selected to take part in this year’s Mobo’s again this year. Having just been named as a CoolBrand we couldn’t wait to get involved behind the scenes at the awards and meet and greet as many celebrities and VIP’s as we could. We were particularly impressed by the number of celebrities asking for professional bra fittings in our bra booth!”
Freya lingerie reveals it scooped Marketing Campaign of the Year for their 365 Days of Deco campaign!
Official CoolBrand Freya lingerie reveals it has been selected to take part in this year’s Mobo Awards
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