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Sportswear brand Freya Active has revealed it has been selected as the sports bra brand of choice by Zest magazine for Zest Challenge 2013. Zest Magazine’s Zest Challenge is a unique, women-only event organised for Zest readers. Designed to test both mental and physical stamina, the Zest Challenge encourages participants at all fitness levels, inviting them to come and burn some serious energy all in the name of fun! Running in two locations Henley-on-Thames and Derbyshire, hundreds of participants are expected to attend.
Freya Active will be present at both Zest Challenge events in order to showcase its brand new AW13 sportswear and swimwear collections, which includes its new style UW moulded sports bra launching in Hot Crimson. Moreover, Freya Active will be raising awareness about the importance of wearing a perfectly fitted sports bra during exercise, to ensure you receive the correct support to maintain good breast health.
Freya Active offers a range of sportswear and sports swimwear, which is available from a B to K cup. Its sports bras are unique in design and offer a non-compression style which gives a great shape and optimum support.
Ann-Marie Manley, Head of Marketing at Freya Active said: “We’re delighted to be partnered with Zest for the Zest Challenge. Freya Active’s collection of sportswear and sports bras certainly stand out with its great fit and support it offers. We can’t wait to attend the Zest Challenge events, with such a high number of keen fitness and exercise enthusiasts expected.”
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