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Timeline

1920

Eveden Founded

Eveden, Freya’s parent company, is established by Mr SD Dyall.

1998

Freya Brand Launched

We arrived with a mission to make women with larger bust sizes feel great and look amazing.

1999

Freya Website Created

Hello Digital Age! Our first site brought great fit and gorgeous styles to the worldwide web.

2002

Freya Swim Launched

We thought it was time to treat the beach to some Freya magic, courtesy of our debut swim collection.

2004

New Freya Website

We’re always thinking of ways to do things better, that’s why we refreshed our website just five years after launch.

2006

J-Cup Size Introduced

Another big news moment. Now even more women could enjoy the confidence of a little Freya TLC.

2008

Freya Active Launched

It’s essential to look after your boobs when you work out. So we introduced a sports range with maximum support.

2008

Freya Active Microsite

We spread the message of superb fit across the web and got Active women everywhere clicking.

2009

First 28 Back

Another year of new styles also came with a fabulous new size.

2009

First Moulded Bra

With the creation of our Deco shaping bra, we gave women a seamless solution for a great figure.

2010

First Strapless Bra

Got a fabulous off-the-shoulder number? We came up with the perfect bra in Deco strapless.

2010

K-Cup Size Introduced

Another year, another new size. Now thousands more women could feel the Freya love.

2010

Freya Goes Social

We love a new trend. And this year, we got chatting to the world on Facebook and Twitter about all our good news.

2010

The Holy Fit

We set out to banish bad bras with this fun, informative microsite. Check it out here.

2010

Freya Lounge Launched

We realised that women needed total comfort when they were chilling out. Hence a new range of loungewear.

2010

Brand Of The Year

We were super-proud to be named global lingerie brand of the year by Salon International de la lingerie.

2010

Spotify Made For Me

We love a good tune, that’s why we got Freya lovers to put together a Spotify playlist. See the top 10 here.

2011

Active Swim Launched

We thought it was high time we created a collection especially for all those serious swimmers out there.

2011

Freya Bra Doctors

Sagging? Squashing? Spilling? Our Bra Doctors went online to prescribe the perfect solution. Visit the surgery here.

2011

Fitting Talk

Our new blog dishes up the latest news, views and thoughts on Freya, fashion and more. Get the latest here.

2011

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Freya Website Relaunch

New styles, new features and great hints and tips. This new site brings the very best of Freya today straight to you.

2012

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Wacoal acquires Eveden

Eveden Group, Freya’s parent company, entered into an agreement to become part of Wacoal Holdings Corp, Japan.

2013

Deco365

Deco 365

Visit our new Freya Deco site and discover our versatile and best selling Deco collections... Visit Deco 365.

Freya

Freya is dedicated to giving you fashion that fits beautifully and looks gorgeous, including lingerie, swimwear and sportswear.

Get in Touch

Telephone: 01536 760282

 

Email: info@eveden.com

 

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