Swimwear

Hello and Goodbye!

Hello and Goodbye! 0

Hello Freya fans! My name’s Katie Antoniou and I’m thrilled to be one of Freya’s new bloggers. I’m actually about to head off on holiday to America, so I thought I’d write a quick blog post to introduce myself and give you a peek inside my luggage before I set off. Pictured are some of my hand luggage essentials for a long trip- starting in the top left and working clockwise:

Music: I like to have something new on my ipod for a long plane journey- at the moment I have Gabby Young and Other Animals’ new album which has been the soundtrack to my summer.

Luxe City Guides: I used to have a real aversion to travel guides; so many just send you straight to all the tourist sites, whereas I actually prefer to discover all the best local hang-outs. I was sent the Luxe limited edition bespoke White Linen summer collection recently- you get to choose which 5 city guides it includes- and was thrilled to see that the London guide book included all the spots I would recommend to someone visiting our capital. I took this to be a good sign that these guys actually know what they’re talking about, so I’m looking forward to discovering other cities with their insider knowledge!

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Freya in Grazia! 0

 

Wow! How exciting, Freya fans. This week in the fashion mecca magazine Grazia is a 3 page beautiful shoot of our Freya’s gorgeous Summer 2012 beach wear.

Grab a copy of Grazia and check out from page 134, where you will find our latest swimwear collections, AND a chance to win a holiday to Marbella.

Sorry, what?

Yes! A holiday to Marbella! You can also check it out here; if the British summer is making you yearn for sunny climes, hop on over and get clicking.

What are you waiting for?!

Jo

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Care for your Swim Wear 0

So you have just invested in your key swim wear essentials for the summer, you ideally want them to stay as vibrant and as perfectly fitted as the day you bought them. In fact you would be pretty chuffed it it would do another summer so that you can keep adding to your collection and have a a different swim item everyday (my ideal dream!). It is important to remember that swim garments will naturally fade with use considering the conditions that we put them under like extreme sunlight and chlorine however here is some advice to keep your swim wear in tip top condition:

The first thing to note is that Freya Swim Wear is made mainly of Lycra in it to give you that great fit, and enable brilliantly vibrant and beautiful designed prints. Some items are made with ‘Extra life Lycra’ in it meaning it is more resistant to chlorine which is worth checking out if you know you do a lot of swimming.

Lycra is not a chlorine fan and does have to be treated with tender loving care. If done so it can withstand a good duration of time.

Inside each of your garments you will have a care label which will give you the specific instructions for the care of your item but here are a few additional hints and tips.

1. Ensure you buy your swim in a size that fits snugly -over time Lycra will stretch so don’t buy on the roomy size.

2. Lycra is not a hot water fan – only ever cold wash by hand

3. Avoid detergents and fabric softeners – if you have been on holiday maybe only use these for good wash at the end.

4. After every wear rinse with cold water

5. Never wrap your swim wear in a towel after use – it will cause the chlorine to heat and attack the lycra material quicker

6. Always dry by air but not in direct sunlight as this will cause the colours to fade. Over the side of the bath at night is a good place!

7. NEVER tumble dry – your swim wear will hate you forever!

8. If you have had to leave it in a bag all day, ensure you put it in a clean plastic bag having rinsed it once in cold water and then rinse again when you get home.

9.  Do not wring out your swim wear — gently squeeze to get out excess moisture.

10. Try not to get sun lotion directly onto you swimwear.

All Freya swimwear has this sewn in label with these instructions to help you:

All Freya Swimwear is kitted with this label withese these!

Sew in Label

Rinse after use in cold water

Warm hand wash only

Do not tumble dry

Do not bleach

Do not Iron

Do not use fabric conditioner

Wash colours separately

Care for you Swim wear, Freya Fitting Talk

 

I hope this ensures your swimwear stays perfect for longer.

Enjoy.

Kerry

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