Spring/Summer

Freya + Eveden Family Press Event Spring/Summer 2012 0

Written by guest blogger Becky Mount.

When Cheryl and I went to MODA together back in August, we were lucky enough to see most of the S/S12 collection, but nothing quite compares to a press event. There’s a sense of urgency at Moda – as bloggers we can feel in the way of ‘serious’ buyers and not really take our time going through the collections. By this I actually mean cuddling them all in sheer glee and taking a million photos to lust over at a later date. Don’t get me wrong, Moda is wonderful and all the brands are so welcoming, but as Freya fan girls sometimes we just need an unnecessary amount of time with the beautiful lingerie, and the recent Eveden press event was the perfect opportunity for this.

Sadly Cheryl could’t come for the day, much to her annoyance (read: strop) and whilst I was going along any ways, I realised it was time I stepped up my game and masqueraded as a different blonde for the day. Instructed to take as many photos as I possibly could, off I went to London, invite in hand.

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I want to be a Flapper! 0

Oh yes, I have decided I have missed out on an awesome era. That of the 1920′s when women were breaking free and expressing themselves in sexy garments and undergarments, had bobbed hair, listened to jazz, enjoyed sex (shhh..yes really enjoyed!) drank, wore makeup and had fun! Think the musical Chicago and you will get the image!

It was an era when women said no to the flat chest and broke free into what we see now as the bra! Sexy, classy, and sultry.

 

The reason I have come to this conclusion is because I got a fabulous day off (from that Multiple Mummy life) last week to view the new Spring/Summer collection of underwear and swimwear brought to you by Eveden!

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Freya at the Moda lingerie trade show in Birmingham 0

Devastated you couldn’t make it along to the UK lingerie trade show this year? Not to worry, this Freya blogger was there to report on all the latest releases up and coming for Spring/Summer 2012. That’s right, 2012! Just so you’re seasons ahead and have all the latest gossip on the latest lingerie trends… which is all very organised really!

As a huge fan of the lingerie exhibition Moda, I went along to see the new Freya collections showcased this year in the Birmingham NEC Arena. With new Freya Active and Active Swim pieces and the return of the Deco in two new fashion colours ‘Red’ and ‘Ocean’ (a mid-tone royal blue):

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Lingerie Review: Freya Sophia 0

Freya Sophia, 28F

This is a bra which instantly caught my eye as it reminded me of the Fantasie ‘Simone’ bra which I loved but is unavailable in a 28 back.

Fantasie ‘Simone’ bra set

I’ve got a bit of a things for stripes and pin stripes so when Freya released the ‘Sophia’ I was all over it like a rash. Well, maybe be not a rash… something a bit nicer than that. Anyway, I loved it.

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Lingerie Review: Freya Loretta 0

Ever since Freya’s Spring/Summer range was released for preview on The Lingerie Buyer’s website what seems like forever ago, I have had my eye on the Loretta. A bra which combines beautiful fit and shape, practicality and support seamlessly with beautiful design – something I’ve come to expect from Freya. It is right up my street with stunning paisley print and sheer lace panels, delicate pale pastel colours and embroidery, this has to be my favourite of Freya’s Spring/Summer 2011 collection.

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