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Freya PR Assistant Invites You Into Her World 0

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I have been itching to write a blog post for years, but I never found the time or the right words! After nearly a year working with Freya, I have found a passion for wearing, writing and learning about lingerie. The thing is I am a 32G and working at Freya is a dream come true! So I wanted to let you all in on my Freya journey and what better way than on the Freya blog?

Finding Freya
When I was in my teens I found lingerie and boobs a taboo subject – something which I blushed at and the thought of a bra fitting was scary. I came to Eveden in 2009 as a university placement student, wearing a 38DD greying bra. As soon as I sat at my desk, I could feel the eyes of my colleagues burning into my chest and sure enough I was ushered down to Freya design where I was fitted, only to find that I was a 32G! Hoorah! Since that fitting I have never looked back, I have become somewhat of a preacher when it comes to lingerie fitting – I tell anyone and everyone. The funny thing is, no one ever yawns when you are offering bra fitting advice or lingerie tips as it is something that women love to be educated about. Once I have told them how a good fitting bra should look and feel, I then whip out my secret weapon – the latest Freya brochure and now all of my friends and family are hooked!

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Freya prepare for Christmas at their Fitting Event in Selfridges, London 0

I know it seems like only a few short months ago we were in the blistering heat of Summer, and it seems crazy that it will be Christmas one month from today. Don’t panic, as Freya have been lending their customers helping hand at various fitting events across the country so that they know which bra size to tell Santa to buy them. I went along to the Selfridges event last weekend for a spot of Freya stalking, and I was really impressed with the style and size range that was available.

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Freya Fitting Event in Debenhams, London 0

Debenhams have great taste and stock a LOT of Freya, particularly in their Oxford Street store. Freya as a brand love to not only create outstandingly gorgeous lingerie (but we all know that, right?) they also love to spread their unrivaled ethos for a good fit which comes hand in hand with their sales. To showcase this, they held events across the UK where a Freya specialist showed onlookers what to look for in a correct-fitting bra.

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Freya + Eveden Family Press Event Spring/Summer 2012 0

Written by guest blogger Becky Mount.

When Cheryl and I went to MODA together back in August, we were lucky enough to see most of the S/S12 collection, but nothing quite compares to a press event. There’s a sense of urgency at Moda – as bloggers we can feel in the way of ‘serious’ buyers and not really take our time going through the collections. By this I actually mean cuddling them all in sheer glee and taking a million photos to lust over at a later date. Don’t get me wrong, Moda is wonderful and all the brands are so welcoming, but as Freya fan girls sometimes we just need an unnecessary amount of time with the beautiful lingerie, and the recent Eveden press event was the perfect opportunity for this.

Sadly Cheryl could’t come for the day, much to her annoyance (read: strop) and whilst I was going along any ways, I realised it was time I stepped up my game and masqueraded as a different blonde for the day. Instructed to take as many photos as I possibly could, off I went to London, invite in hand.

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