Brands and beneath 0

Among my current weekly watchlist of shows is Secrets of the Superbrands which airs on the ever-evolving BBC3.

It’s a great one to watch as a consumer  - which, by default, we all are – and gives a fascinating insight to the history of huge brands we know and love and the ways in which we are influenced to purchase.

As a designer and writer involved in projects with large brands over the years this is something I am aware of as part of my job, but to get under the skin of the psychology of the consumer experience is always fascinating to watch.

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