The Holy Fit:
Champions of The Holy Fit, Freya have not only supplied us with the beautiful bras to hold ‘the girls’ in, but have always encouraged that the correct fit should accompany them.
Freya’s The Holy Fit campaign was launched to demonstrate how a bra should fit. It is a wonderful fun and colourful website with very clear and in depth explanation of fitting. There is a role-play video which explains how important it is to get properly fitted and what to look for in a good fitting bra. The expert and the actor being fitted make the viewer feel more at ease and can understand what is being explained much more. The fact that the girl is hesitant at first is very clever as it reveals that many people THINK they know their size…either from being fitted in a high street store or just from staying in the same bras for so long but many in fact are mistaken. The fitter is very understanding and puts the girl at ease which encourages viewers to not be anxious or afraid of going to get fitted themselves. She most importantly makes known the fact that most women are wearing too big a band size and too small a cup size. Overall, a great overview of the importance of fitting and what makes a bra fit well, and very well presented with a great website with videos and flash images, music etc. to make it fun and pleasing on the eye which is infinitely better than a big essay of text which many fitting guides use. The fly-on-the-wall effect of the video makes you feel like you are there and experiencing the fitting process which makes viewers more comfortable, inspiring them to actually go along themselves.