Outlet Swimwear Review: Freya Zodiac, Bamboo Island and Mystic Bikinis 2

by cheryl_warner • Bikini, Design, Fashion, Fit, Freya, Freya Swim, Swimwear, Uncategorized

Never to be put off by a little bit of cloud down by my local beach Sandbanks in Dorset, I ventured to take some pictures of some of my favourite Freya bikinis of times gone by –  the ‘Zodiac’, ‘Bamboo Island’ and ‘Mystic’ styles.

All of which have been released for a year or more and are firm favourites. Despite most not being currently sold (unless you are lucky to come across them online or an outlet store) they are similar to many bikini styles and shapes that are available in current and upcoming collections.

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Swimwear Review: Freya Venetian Bikini 0

by cheryl_warner • Bikini, Design, Fashion, Fit, Freya, Invest In Your Chest, Swimwear

Me doing my very best ‘Champion’ pose in the Freya Venetian, 28FF.

I reviewed this bikini on my own blog Invest in Your Chest back in April and I have been finding excuses to wear it ever since. The Venetian gives the fit, comfort and style you expect from a Freya bikini, with a bold colourful graphic print and cutesy frills – quite frankly I’ve fallen in love!

In my original review – I put this bra through its paces by wearing it to a water park – think slides, rubber rings, children and hot tubs – my friend Becky found the experience so strenuous she had a nose bleed!

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Brands and beneath 0

by Jo • Fashion, Fit, Freya, Lingerie • Tags: , , ,

Among my current weekly watchlist of shows is Secrets of the Superbrands which airs on the ever-evolving BBC3.

It’s a great one to watch as a consumer  - which, by default, we all are – and gives a fascinating insight to the history of huge brands we know and love and the ways in which we are influenced to purchase.

As a designer and writer involved in projects with large brands over the years this is something I am aware of as part of my job, but to get under the skin of the psychology of the consumer experience is always fascinating to watch.

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Banish bad bras with Freya 0

by cheryl_warner • Bra Doctor Advice, Fit, Freya, Lingerie, The Holy Fit

The Holy Fit:

Champions of The Holy Fit, Freya have not only supplied us with the beautiful bras to hold ‘the girls’ in, but have always encouraged that the correct fit should accompany them.

Freya’s The Holy Fit campaign was launched to demonstrate how a bra should fit. It is a wonderful fun and colourful website with very clear and in depth explanation of fitting. There is a role-play video which explains how important it is to get properly fitted and what to look for in a good fitting bra. The expert and the actor being fitted make the viewer feel more at ease and can understand what is being explained much more. The fact that the girl is hesitant at first is very clever as it reveals that many people THINK they know their size…either from being fitted in a high street store or just from staying in the same bras for so long but many in fact are mistaken. The fitter is very understanding and puts the girl at ease which encourages viewers to not be anxious or afraid of going to get fitted themselves. She most importantly makes known the fact that most women are wearing too big a band size and too small a cup size. Overall, a great overview of the importance of fitting and what makes a bra fit well, and very well presented with a great website with videos and flash images, music etc. to make it fun and pleasing on the eye which is infinitely better than a big essay of text which many fitting guides use. The fly-on-the-wall effect of the video makes you feel like you are there and experiencing the fitting process which makes viewers more comfortable, inspiring them to actually go along themselves.

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