The Holy Fit

Freya prepare for Christmas at their Fitting Event in Selfridges, London 0

I know it seems like only a few short months ago we were in the blistering heat of Summer, and it seems crazy that it will be Christmas one month from today. Don’t panic, as Freya have been lending their customers helping hand at various fitting events across the country so that they know which bra size to tell Santa to buy them. I went along to the Selfridges event last weekend for a spot of Freya stalking, and I was really impressed with the style and size range that was available.


Freya Fitting Event in Debenhams, London 0

Debenhams have great taste and stock a LOT of Freya, particularly in their Oxford Street store. Freya as a brand love to not only create outstandingly gorgeous lingerie (but we all know that, right?) they also love to spread their unrivaled ethos for a good fit which comes hand in hand with their sales. To showcase this, they held events across the UK where a Freya specialist showed onlookers what to look for in a correct-fitting bra.


Freya Cindy, A Review 0

Today I wore my Freya Cindy for the first time.  As a smaller chested lady living in a fuller bosom loving world, I have always been concerned about how “big” my breasts look in clothes, rather than how the shape looks. But without sounding too preachy, I am now a convert to having a properly fitted bra rather than focusing on the oomph I felt I needed and the padding that I previously thought gave me the more womanly look. Since discovering Freya, I really enjoy the look of a Freya bra and how the shape actually gives me the attractive womanly look I have always desired.  As for the style, I love the aqua and pink colour combination as well as the decorative soft mesh with the embroidered circles, its fresh and pretty without being sickly and too “twee”. More

Banish bad bras with Freya 0

The Holy Fit:

Champions of The Holy Fit, Freya have not only supplied us with the beautiful bras to hold ‘the girls’ in, but have always encouraged that the correct fit should accompany them.

Freya’s The Holy Fit campaign was launched to demonstrate how a bra should fit. It is a wonderful fun and colourful website with very clear and in depth explanation of fitting. There is a role-play video which explains how important it is to get properly fitted and what to look for in a good fitting bra. The expert and the actor being fitted make the viewer feel more at ease and can understand what is being explained much more. The fact that the girl is hesitant at first is very clever as it reveals that many people THINK they know their size…either from being fitted in a high street store or just from staying in the same bras for so long but many in fact are mistaken. The fitter is very understanding and puts the girl at ease which encourages viewers to not be anxious or afraid of going to get fitted themselves. She most importantly makes known the fact that most women are wearing too big a band size and too small a cup size. Overall, a great overview of the importance of fitting and what makes a bra fit well, and very well presented with a great website with videos and flash images, music etc. to make it fun and pleasing on the eye which is infinitely better than a big essay of text which many fitting guides use. The fly-on-the-wall effect of the video makes you feel like you are there and experiencing the fitting process which makes viewers more comfortable, inspiring them to actually go along themselves.