Huit 8

I want to be a Flapper! 0

Oh yes, I have decided I have missed out on an awesome era. That of the 1920′s when women were breaking free and expressing themselves in sexy garments and undergarments, had bobbed hair, listened to jazz, enjoyed sex (shhh..yes really enjoyed!) drank, wore makeup and had fun! Think the musical Chicago and you will get the image!

It was an era when women said no to the flat chest and broke free into what we see now as the bra! Sexy, classy, and sultry.

 

The reason I have come to this conclusion is because I got a fabulous day off (from that Multiple Mummy life) last week to view the new Spring/Summer collection of underwear and swimwear brought to you by Eveden!

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The Freya A/W press event, March 17th 2011 – The story of how I became an ‘expert blogger’ 0

The wonder that is Twitter – one day I was just minding my own business blabbering away a load of useless rubbish (under 140 characters) via Twitter about how I was dubious about the Autumn/Winter Freya swim collection. Not that I don’t like it from a design and concept perspective – just nothing really hit me as something that would appeal to me personally. A fan of colourful and fairly loud floral and graphic patterns (my personal favourite Freya bikinis are my trusty Bamboo Island, Mystic and Zodiac), The understated chic of A/W didn’t really grab me.

Next thing I know I get an email from Ann-marie Manley, head of marketing of Eveden Limited expressing her disappointment of my reaction to the collection. My first reaction was – why does she care? I’m just one person who probably has too many bikinis to begin with and has become a bit picky and is stuck in a swimwear-shaped rut. I assured Ann-marie of all of the above and she invited me to the Eveden A/W press event in London to get a closer look at the collection ‘in the flesh’. After wiping the saliva off my chin accepted her invitation and a few weeks later I found myself running down Carnaby Street to the Eveden London office for what was one of the most exciting days of my young life.

A glimpse into some A/W 2011 products at the Eveden London showroom

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