Design

The Freya A/W press event, March 17th 2011 – The story of how I became an ‘expert blogger’ 0

The wonder that is Twitter – one day I was just minding my own business blabbering away a load of useless rubbish (under 140 characters) via Twitter about how I was dubious about the Autumn/Winter Freya swim collection. Not that I don’t like it from a design and concept perspective – just nothing really hit me as something that would appeal to me personally. A fan of colourful and fairly loud floral and graphic patterns (my personal favourite Freya bikinis are my trusty Bamboo Island, Mystic and Zodiac), The understated chic of A/W didn’t really grab me.

Next thing I know I get an email from Ann-marie Manley, head of marketing of Eveden Limited expressing her disappointment of my reaction to the collection. My first reaction was – why does she care? I’m just one person who probably has too many bikinis to begin with and has become a bit picky and is stuck in a swimwear-shaped rut. I assured Ann-marie of all of the above and she invited me to the Eveden A/W press event in London to get a closer look at the collection ‘in the flesh’. After wiping the saliva off my chin accepted her invitation and a few weeks later I found myself running down Carnaby Street to the Eveden London office for what was one of the most exciting days of my young life.

A glimpse into some A/W 2011 products at the Eveden London showroom

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Lingerie love – a legacy 0

I have had a fascination with lingerie since my teenage years.

At the age of 16 I worked in the lingerie section of  a retailers for Saturday job and I adored the different designs, shapes, cups and fits I suddenly discovered. I think my weekend wages were ploughed back into my new found passion but I was armed with new knowledge about well fitted bras, and far too much experience of older ladies and gravity….Later, for an A level art project I looked into the history of underwear, and the love of lingerie has stayed with me since those days.

I have always been well endowed since a young age – I was the girl in school with big boobs at getting my bra straps pinged by the boys and avoiding the swim days to keep my figure hidden. I loved to wear baggy clothes ( hey, it was the 90′s and I was an indie kid) but, sadly, spent a lot of time hiding my figure as I felt embarrassed at the attention my chest seemed to get.  At 18 I was  32DD with 26″ waist – how I would LOVE to have those stats these days – I am a 32 F and size 12 waist/hips, not an easy combination for dress sizes I can tell you. More

I fell in love with Freya when… 1

The ‘Blog Star entrants were invited to write 40 words describing when and where their love affair with Freya began. As a die hard Freya lover, I asked myself this same question – when did my addiction begin?

Quite simply, I fell in love with Freya when I realised the shortcomings of other lingerie available on the high street. I am more than willing to sincerely sing their praises as I’ve found that they have really been a staple in my lingerie collection for as long as I care to remember. As a teen I was fitted in various different high street stores but never correctly and even though I trusted what a ‘professional’ told me (it’s their job, right?!) I never felt right. After deciding to leave chain bra stores forever after struggling with them for so long I came across some pretty Freya bras in a department store (the red Jessica and the oyster Arabella styles to be exact) and was instantly drawn to how darn-right cute they were. Although at first I was put off by the sheer cups (I thought to myself: how will they hold everything in? Will I look odd in them? Change of habit is always hard to break!) I tried them and was amazed by the improvement of fit and comfort simply by changing to a quality bra.

Me wearing the Freya Greta bra set

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Hello! 0

Well good afternoon everyone!

I am thrilled to be involved with Freya as an expert blogger; I firmly believe women are the experts of their own comfort, fit and enjoyment of underwear so it’s great to be on board here to talk about my experiences with lingerie from the viewpoints of both a fashion industry blogger and as a real woman with curves!

By way of introduction – I am a 34 year old mum of twin girls, Eva and Mia, who are nearly 2 years old, which makes for a busy life! I run my own business Cherry Sorbet Creative, I write for a number of on and offline publications, I edit blogzine The Scoop and you can read my personal blog over at The Dexterous Diva. More