Deco

Confessions of a Freya Addict 0

I wasn’t lying in my bio when I said I am a ‘habitual Freya collector’. After a big clearout of old and ill-fitting bras to send off to charity in aid of the Breast Talk campaign or the Bra Chain World Record attempt, I’ve noticed that most of my ‘keeper’ bras are Freyas, not only because they are bloomin’ lovely but also because they last and last.

Here is the entirety of my Freya collection (est 2007!)

The Freya ‘Loretta’ – the prettiest print ever? Check out my full review on my blog Invest in Your Chest.

More

Lingerie Review: Freya Deco Strapless 0

It was a beautiful sunny day here in the UK, so what better time to rock a strapless dress? I’ve compiled some of my favourite strapless looks for you:

Dress, Republic 2010

Belt, Vintage

Chain Necklace, Topshop 2009

Tassle Necklace, Accessorize 2011 More

The Freya A/W press event, March 17th 2011 – The story of how I became an ‘expert blogger’ 0

The wonder that is Twitter – one day I was just minding my own business blabbering away a load of useless rubbish (under 140 characters) via Twitter about how I was dubious about the Autumn/Winter Freya swim collection. Not that I don’t like it from a design and concept perspective – just nothing really hit me as something that would appeal to me personally. A fan of colourful and fairly loud floral and graphic patterns (my personal favourite Freya bikinis are my trusty Bamboo Island, Mystic and Zodiac), The understated chic of A/W didn’t really grab me.

Next thing I know I get an email from Ann-marie Manley, head of marketing of Eveden Limited expressing her disappointment of my reaction to the collection. My first reaction was – why does she care? I’m just one person who probably has too many bikinis to begin with and has become a bit picky and is stuck in a swimwear-shaped rut. I assured Ann-marie of all of the above and she invited me to the Eveden A/W press event in London to get a closer look at the collection ‘in the flesh’. After wiping the saliva off my chin accepted her invitation and a few weeks later I found myself running down Carnaby Street to the Eveden London office for what was one of the most exciting days of my young life.

A glimpse into some A/W 2011 products at the Eveden London showroom

More