We didn’t think we would have a holiday this year. Then my wonderful sister in law amazed us all by treating the whole family (9 adults and 9 children) to a week away at Centre parks in the summer. I was so excited about the thought and then it dawned on me…swimming, hot tub…ahh bikini?!
So I said that I would tell you more about our day to Eveden. I have to say I was excited because not only did I get to meet the team but also because it was a day off! I have 20 month old twins and a little boy who will turn three in June and they keep me very busy so a day filled with ‘grown up’ conversation was delightful. In typical style though I started to come down with a chest infection but I continued on my travels, too excited to care.
Eveden factory, Desborough
As you may have read from my last post, the Freya blog meeting was an event I was looking forward to for months. I’d planned my outfit through piles of different shoes, shirts, trousers, dresses and of course, bras; only to have the actual day get off to a pretty bad start. I woke up extra early to make sure I was organised, on time and prepared – I didn’t want to have to rush or risk being late for the ‘big day’.
So, I left my room at 10.30, ready as I could be for the meeting, not a hair out of place. Next step was only to go fill up my petrol and I’d be off for the (just under) two hour drive to Kettering. Sounds simple, doesn’t it? Well no, unfortunately it wasn’t. I had some serious bank issues and after what seemed like forever on the phone to customer services and a rather frustrated petrol services chap I ended up leaving for Kettering at 12.40 – nearly two hours later than originally planned!
The wonder that is Twitter – one day I was just minding my own business blabbering away a load of useless rubbish (under 140 characters) via Twitter about how I was dubious about the Autumn/Winter Freya swim collection. Not that I don’t like it from a design and concept perspective – just nothing really hit me as something that would appeal to me personally. A fan of colourful and fairly loud floral and graphic patterns (my personal favourite Freya bikinis are my trusty Bamboo Island, Mystic and Zodiac), The understated chic of A/W didn’t really grab me.
Next thing I know I get an email from Ann-marie Manley, head of marketing of Eveden Limited expressing her disappointment of my reaction to the collection. My first reaction was – why does she care? I’m just one person who probably has too many bikinis to begin with and has become a bit picky and is stuck in a swimwear-shaped rut. I assured Ann-marie of all of the above and she invited me to the Eveden A/W press event in London to get a closer look at the collection ‘in the flesh’. After wiping the saliva off my chin accepted her invitation and a few weeks later I found myself running down Carnaby Street to the Eveden London office for what was one of the most exciting days of my young life.
A glimpse into some A/W 2011 products at the Eveden London showroom
The ‘Blog Star entrants were invited to write 40 words describing when and where their love affair with Freya began. As a die hard Freya lover, I asked myself this same question – when did my addiction begin?
Quite simply, I fell in love with Freya when I realised the shortcomings of other lingerie available on the high street. I am more than willing to sincerely sing their praises as I’ve found that they have really been a staple in my lingerie collection for as long as I care to remember. As a teen I was fitted in various different high street stores but never correctly and even though I trusted what a ‘professional’ told me (it’s their job, right?!) I never felt right. After deciding to leave chain bra stores forever after struggling with them for so long I came across some pretty Freya bras in a department store (the red Jessica and the oyster Arabella styles to be exact) and was instantly drawn to how darn-right cute they were. Although at first I was put off by the sheer cups (I thought to myself: how will they hold everything in? Will I look odd in them? Change of habit is always hard to break!) I tried them and was amazed by the improvement of fit and comfort simply by changing to a quality bra.
Me wearing the Freya Greta bra set