Freya Fitting Event in Debenhams, London 0

Debenhams have great taste and stock a LOT of Freya, particularly in their Oxford Street store. Freya as a brand love to not only create outstandingly gorgeous lingerie (but we all know that, right?) they also love to spread their unrivaled ethos for a good fit which comes hand in hand with their sales. To showcase this, they held events across the UK where a Freya specialist showed onlookers what to look for in a correct-fitting bra.

Women can be nervous or hesitant to stop for a fitting; perhaps they find the experience uncomfortable after a bad experience, aren’t happy about taking their top off in front of another person or maybe they’re just too busy. I know how hard it can be to take the plunge and just go for it, and it took me years to recognise that the signs of a good fitter is when you leave smiling and empowered, and with a bit of Freya expertise a trip to get fitted shouldn’t be a chore.

Eveden’s lovely Rosemary was on hand to share her wealth of fitting knowledge, here she displays how a bra should look as she fits the model into a gorgeous and striking set by sister brand Fantasie:

Rosemary’s checklist:

  • A nice firm band which you can comfortably fit two fingers under all the way round yet still fits nice and snug.
  • The band should fit horizontal all around the back at the root of the bust, parallel to the ground with no riding up or arching into a ‘bow and arrow’ shape.
  • Your band should be fastened on the loosest hook to ensure your bra fits you
  • A cup which is filled without any overspill or ‘double boob’ effect, just nicely and smoothly encased in the cup, holding the breast up where they should be! There should be no fabric wrinkling or gaps between the cup and the breast.
  • Straps securely snug without digging in or rubbing, after all 80-90% or the weight of your boobs should be held by your back band.You should be able to comfortably fit two fingers under the band and they should not lift away from the body any more than this.
  • The wires should sit flush against the ribcage, with no gaps or gaping, they should not dig into the breast tissue in any way, particularly under the arm pit where many women unfortunately forget to check.
  • Bras come in many shapes and styles and just because a bra doesn’t tick all these boxes may not mean that is not the correct size – the style may just not be best for you.
  • All brands and bras fit differently so it is vitally important that you are fitted into every bra you buy.

I know it sounds a lot to remember and that’s why we recommend you see a trained professional every six months, come back to this checklist for check ups, go to to educate yourself of how a bra should fit!

The range at Debenhams is outstanding, particularly in these larger stores, and with their recent expansion of sizes available on their website, you’re sure to find something to tempt you.

The Deco, one of Freya’s best sellers is available in the beautiful dotty Crystal, Taylor, standard black and nude as well as the strapless in black, nude as well as the fabulous Taylor which I went wax lyrical about earlier this month.

The Freya Ingrid, new this season and available in a 30-38 B-G in the padded half-cup style and 28-38 D-GG in the balcony style. Review coming soon!

The stunning Brooke bra with its graphite grey with irresistible pops of bright pink and orange. Reviewed here by our very own gorgeous Kerry G.

Arm in arm with good friend Jessica who wears a 30HH, we are two very awkward customers when it comes to bras. Usually forced to shopping only online for our lingerie, it was nice to find multiple sets in both our sizes in the London Debenhams. Jesse tried on the Freya Taylor in a 32GG and fell head over heels in love with the style, wishing only for the bra to be available in a 30H! She found many practical and pretty styles in her size including the Faye in black and the Lauren in white and fuchsia pink.

I tried the Faye in black on for myself as well as the gorgeous fashion style Tara in Twilight. I cannot stress how lovely it was to actually go into a store and pick up beautiful bras in my usual size and try them on in a fitting room!


The damage… and yes we shared a fitting room…

Rosemary with Debenhams’ Eveden specialist Charity with the gorgeous model in the equally gorgeous Neive longline!

Let’s face it: lingerie is predominantly functional – particularly for the fuller bust – but why not look good whilst you’re at it with a pretty Freya set? They can provide the tools necessary to make you feel fabulous, but you can only fully experience ‘the Freya effect’ with the right fit.

So the next time you’re asked ‘would I like to get fitted?’ Just go for it and repeat after me: ‘yes!’

What are your boobs trying to tell you? Go get fitted by a Freya specialist near you!