News

Inspired by the reaction many girls and women have when they walk out of one of Freya’s fitting rooms for the first time, the ‘Holy Fit’ campaign has been created to educate young girls and women about the importance of wearing a correctly fitted bra and the difference it can make to their body confidence.

Freya hits the streets of Birmingham with an eye-catching bus campaign showcasing Arabella in Cassis, which will be touring Birmingham and its surrounding towns!

The much loved larger cup size lingerie brand is making its first foray into televison advertising.